The idea came from a friend proposing a road trip to California in the summer. I used this to create a California road trip inspired hostel, with a colour palette that matched. The colours are warm tones, representing the warm sunny California coastline while the blue represents the the Ocean. The Iconic bus with the surfboard plays on the name “Surf’s Up”. It also gives us a sense of adventure and freedom. Nothing represents a California road trip better.
Client SURF’S UP CALIFORNIA HOSTEL CHAIN
Services Illustration, Branding, Web Design.